Facebook has now become a good source for yet another thing: gifts. Yes, Facebook Gifts is finally rolling out, as we’ve been expecting ever since its recent acquisition of gift-giving service Karma. Facebook Gifts is all about giving gifts to your loved ones, friends, or even colleagues and acquaintances, without ever having to leave Facebook’s interface. And unlike previous attempts, this time we’re talking real gifts.

As is the case for most Facebook features, Facebook Gifts is rolling out slowly, but some of you may already see the option available on your friends’ Timeline or birthday reminders. When clicking on this gift option, you’ll be able to choose from a wide catalogue of actual merchandise, and send your chosen gift to your friend. Gifts can be private or public, so you can either brag about your new purchase to everyone or keep it between you and the receiver.